Rekha Jain, Founder, R’Glow Naturals
When Rekha Jain started R’Glow Naturals, her mission was clear: offer clean, affordable skincare products rooted in Ayurvedic science. But with no prior digital presence and an already saturated beauty market, her startup faced a challenge many small businesses in India know too well how to get noticed.
That changed when she partnered with Eazybyts, a results-driven digital marketing company in Meerut that specializes in helping startups grow their digital footprint quickly and strategically.
The Challenge
Rekha had a fantastic product line but what she didn’t have was:
- Brand awareness
- A functioning e-commerce platform
- Marketing knowledge or a launch plan
- A way to connect with makeup enthusiasts & potential clients
Like many new entrepreneurs, Rekha was handling operations, product development, and customer service herself. What she needed was a marketing agency in Meerut that could help her cut through the noise and build a brand from scratch.
The Strategy: Creative Meets Conversion
The Eazybyts team developed a complete digital marketing roadmap with one goal: generate maximum buzz in minimum time, without compromising brand identity.
Here’s how it unfolded:
- Building the Foundation: Website & Branding
Eazybyts started by designing and launching a fast, user-friendly e-commerce website optimized for mobile users. As a trusted web development company, they created a platform that was visually aligned with R’Glow’s clean, minimal aesthetic.
From product categorization and checkout flows to user experience and secure payment integration, every detail was tailored to convert first-time visitors into loyal customers.
- Organic SEO and Content
A comprehensive keyword strategy was implemented to help R’Glow rank for key terms like:
- natural skincare for women
- paraben-free products India
- acne treatment creams
Using blogs, product descriptions, and meta-optimized content, Eazybyts boosted R’Glow’s visibility on search engines, helping the site gain traction organically from week one.
- Influencer Outreach and Social Media Growth
Next came a hyper-targeted influencer marketing campaign. Social media influencers in beauty, wellness, and skincare were sent free product kits in exchange for honest reviews and unboxing videos. This gave the brand a surge of credibility and attention.
At the same time, Eazybyts managed R’Glow’s Instagram and Facebook accounts—posting daily reels, tips, testimonials, and behind-the-scenes content. Hashtags and regional targeting helped the brand connect with Gen Z and millennial women across Tier 1 and Tier 2 cities.
- Paid Ad Campaigns
To supercharge growth, Eazybyts launched a Google Ads and Facebook Ads campaign focusing on awareness and product trials. With precise targeting and performance tracking, the startup saw:
- A 300% return on ad spend
- 2 viral video ads within the first 3 weeks
- Thousands of site visits from new users
Every aspect of the campaign was tied to measurable KPIs, proving once again that great digital marketing strategies drive tangible results.
The Outcome: A Viral Success Story
Within just 45 days of launching with Eazybyts, R’Glow Naturals had achieved:
- A sold-out inventory of their top three products
- Over 10,000 followers on Instagram
- Daily website traffic of 2,000+ users
- A growing waitlist of eager customers
Rekha didn’t just launch a skincare brand, she built a community. And behind that success was a custom digital blueprint from a reliable digital marketing company in Meerut.
Why This Approach Worked
What made this campaign successful was a blend of brand understanding, audience insight, and well-executed digital marketing strategies. Eazybyts didn’t just promote products; they told a story. They transfigured a small local brand into a trusted name in the digital beauty space.
From launching e-commerce platforms to building content that ranks, Eazybyts continues to lead as a top marketing agency in Meerut empowering founders like Rekha to compete on a national stage.
Ready to Launch Your Brand?
Whether you're starting from scratch or looking to scale your existing brand, you need more than just visibility—you need strategy, execution, and a digital team that understands your vision.
If you’re searching for a reliable marketing agency in Meerut, a performance-focused web development company, or simply want to explore the possibilities of digital growth. Eazybyts is your trusted partner.
Contact us today and let’s build your success story together.
Call: +91 9368333133
Visit: www.eazybyts.com